![]() He thinks there is a lot of room to grow from here, including through flavored waters that Liquid Death is beginning to roll out with names that suit the brand’s punk-metal ethos. According to Cessario, Liquid Death is now carried in more than 29,000 locations throughout the U.S., including Whole Foods, Target, Safeway and 7-Eleven stores, and revenue reached nearly $45 million last year, up from $3 million in 2019 when the company sold its first can. Seemingly, there is a lot to boast about. We talked earlier today with Liquid Death’s co-founder and CEO, Mike Cessario, a West Coast agency creative-turned-entrepreneur, about the company’s growth. (Says Science co-founder Mike Jones, “I wish we owned more.”) The LA-based outfit, which sells canned mountain water from the Alps that will “murder your thirst,” has just landed $75 million in Series C funding led by the startup studio Science, which helped launch the company and now owns a “strong minority” position. I just really like Liquid Death.Liquid Death, a water brand that began life in 2018 with a funny video to first test the concept, has grown deadly serious about its growth prospects. ![]() ![]() If I saw a nerd kid with a Liquid Death can, I’d probably take it away from them. Sure! But they have to be a pretty cool kid. Liquid Death has released a few teas that have a little caffeine in them, but no more than is usual for iced tea-about 30 mg. Liquid Death water and sparkling water do not have caffeine either. It comes in those cans because aluminum is more sustainable than plastic, it makes the water feel and taste colder, and because it looks cool. Even though Liquid Death may look like a beer in a tall boy can, it is not alcoholic. Mostly water, iced tea, and sparkling water in a few flavors. Now there are other beverages available from Liquid Death, but nothing too crazy. If you buy one of Liquid Death’s canned waters, then yes, Liquid Death is just plain old water. What’s the best canned water? Is it Liquid Death? We tasted a bunch of the top brands on the market to find the best canned water to quench your thirst. As a graphic designer and former Netflix creative director, Cessario was the perfect person for the job. So he got the idea to sell water but market it as if it was Monster. ![]() The story goes that Cessario was at a Vans Warped Tour where he spoke with some bands that said they’d rather be drinking water on stage than energy drinks. Riggins, bartender Pat Cook, and artist Will Carsola, founded the company. Mike Cessario, the public face of Liquid Death, is the co-founder and CEO. So of course it’s getting a ton of attention. People really like it, especially young people. By marketing plain old water in such an aggressive, extreme manner, complete with tagline “murder your thirst,” Liquid Death managed to become one of the most followed beverage brands on TikTok. Liquid Death comes in “tall boy” cans emblazoned with a melting skull that wouldn’t look out of place at a bar, party, rave, or festival. The brand is steeped in ironic “Heavy Metal” imagery reminiscent of early aughts stalwart Ed Hardy. Liquid Death is a canned water company that began selling its products in 2019. But what is Liquid Death? Who owns Liquid Death? Is liquid death just water? Is Liquid Death alcoholic? Does Liquid Death have caffeine? Can kids drink Liquid Death? Let’s dive into the deep end and find out. But while millennials latched onto LaCroix flavors, Gen Z has set their sights on Liquid Death. Now we know that the plastic isn’t really recyclable so we’ve moved onto cans. Our ground water got dirty or we learned more about what’s coming from the tap, so people started drinking from plastic bottles. It feels like a lame joke from a time travel movie in which someone from the ‘80s is transported to the present day and goes to the faucet to get a drink of water while everyone else looks at them like they’re bonkers while holding their canned water.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |